So, who am I?

I'm Anne Caron, a mother of two based between Singapore and Bali.

For the past ten years, I have been consulting startups and advising founder-CEOs on one of the hardest parts of building a company: the people side.

Prior to that, I spent ten years at Google, watching the company grow from 5,000 to 65,000 employees globally. I had a front-row seat to what happens when an organisation grows faster than its foundations can hold, and what happens when those foundations are strong enough to flex without breaking.

What I observed after ten years of conversations with hundreds of founders is this:

The companies that thrive are the ones where the leader puts in the time to know who they are, and stays intentional and invested throughout the building phase. The ones that struggle are usually the ones that ended up copying someone else's playbook and now spend their time on small fixes that do not work.

That is where I come in. I help founders build the right conditions for sustainable growth. I ask the question you were hoping nobody would ask. And challenge them to own their organisational decisions fully. Because I believe the most expensive mistake a founder can make is building a company on someone else's identity. Helping founders avoid that mistake, and build something they are genuinely proud of, is what I have dedicated my work to. It is also what I plan to write about here.

I wrote about it in my book, From Zero to 1,000: The Organisational Playbook for Startups. It is on Amazon if you are curious.

I am also a community builder at heart, having built three communities over the years, the latest being the Bali Leadership Initiative, a space for leaders looking for honest conversations rather than polished ones.

Who is this for?

You are a founder or CEO. You have a team, maybe 10 people, maybe 40. Things are working well enough, but not quite the way you imagined when you started. You have tried the frameworks. Some of them helped. Most of them reset after three months. You want to build something that reflects who you are, performs at your standards, and attracts people who actually want to be there.

Or you are the HR lead or People person inside one of these companies, trying to build something that actually makes sense for the stage and the founder you are working with, not a copy-paste from a corporate playbook.

If either of those is you, you are in the right place.

Looking forward to exchanging with you on these topics.
Anne